Overview
Johnson & Johnson
For J&J's University Case Competition, my six-person team developed a market entry strategy across R&D, pricing, marketing, supply chain, and hiring.
I focused on growth strategy and risk, pressure-testing our decisions against what could go wrong.
Strategy
Buy speed, build differentiation.
Our strategy paired purchased IP for faster market entry with internal R&D for longer-term differentiation, supported by decisions across pricing, marketing, manufacturing, and hiring.
My Contribution
Pressure-testing the plan against what could go wrong.
I mapped 8 major risks across regulatory approval, R&D, manufacturing, competition, adoption, IP, pricing, and hiring, then prioritized them by likelihood and impact.
For the highest-priority risks, I developed mitigations including earlier FDA planning, R&D checkpoints, and phased hiring alongside plant expansion.
Outcome
First place among twelve teams.
We presented and defended our recommendation to senior management judges and placed 1st among 12 USC teams.
Lessons
What I learned.
This case taught me to think in tradeoffs, and it changed how I think about business decisions.
I learned to look beyond individual decisions and ask how product, pricing, marketing, operations, people, and risk work together over time.