Overview

Summit

As consumers increasingly turned to AI for recommendations, brands had a new question: what does AI say about us?

Summit helps companies understand how they appear across ChatGPT, Perplexity, Claude, and Gemini. As a Marketing Consultant, I focused on finding who cared about this problem and how to make an emerging technology easier to understand.

Role: Marketing Consultant
Duration: Spring 2026
Team: Lucas Rival · Jo Choi · Ka'ren Mkrtchyan
Services: Customer DiscoveryPositioningGrowth Strategy

Challenge

The problem existed before people had a name for it.

Brands were starting to care about their visibility in AI-generated answers, but terms like GEO and AEO were still unfamiliar.

The challenge was figuring out who felt the problem most, and how they naturally talked about it.

Solution

Make the problem easier to understand.

I spoke with founders, growth teams, agencies, and brands to understand what they wanted to know about their AI visibility, and what would make Summit useful.

One of our biggest messaging shifts:

"How does your brand rank in GEO?"

"What does AI say about your brand?"

That insight helped simplify both our positioning and the product journey:

Enter your siteSee your AI visibilityCompare competitorsFind gapsGet recommendations

Impact

3 design partners

4 GEO service LOIs

1 paying client

Reflection

What I learned.

Summit taught me to start with how customers describe a problem, not how we describe the technology.

With something as new as AI search, making the value clear mattered more than teaching people the terminology.

← Pandora Cartier →